Is your brand disappearing in AI search? It’s a tough time out there, ya’ll. 

It was really exciting to be able to bring in one of our own Solutions Partners, Rick Kranz from the AI Marketing Lab, for a recent webinar on all things AI optimization. 

If you’re trying to figure out how to show up in the LLMs, structure content for AI, or scale content creation with (and for) AI, don’t sleep on this one.

In this edition:

• The New Rules to Get Found in ChatGPT & AI Search (Rick Kranz)
• [Free Template] AI Search Engine Traffic Tracking
• [Blog] How to Show Up in ChatGPT Results
• This Week’s Silo-Smashing GTM Reads

🎥  The New Rules to Get Found in ChatGPT & AI Search

Search Has Changed — Fast

Rick set the stage by reminding us that we’ve entered the “zero-click search” era. Users are skipping blue links and getting synthesized answers from AI. That means long-form blog posts alone aren’t enough.

“If your strategy is still 100% focused on getting someone to click a blue link to read a 2,000-word blog post, you're fighting a losing battle.” 

Write for Machines, Not Just Humans

Rick introduced a two-lane content strategy:

• Lane 1: Content for AI agents like ChatGPT, Perplexity, and Gemini
• Lane 2: Conversion-optimized pages for humans who land on your site

“It’s not that [AI agents] replaced the traditional way of presenting your brand — it's just another channel. And it's growing fast.”

Feed AI Original, Proprietary Data

Forget generic blog content, says Rick. AI won’t cite you unless you offer something unique.

He explains this is because using AI to write generic content just repeats what’s already on the web: and that makes you invisible. “AI wants new information. It doesn’t want what it already has.”

That means proprietary data, unique frameworks, customer stats, and clear positioning matter more than ever.

Structure is Everything

To get cited, you have to structure content so that LLMs can easily parse it.

A few of Rick’s key tips:

• Start with a direct answer to the query (Rick’s “first 45 words” rule)
• Add a TL;DR summary early
• Use clear H2s, bullets, and FAQ schemas (JSON format helps AI read your site better)

“If humans can skim it, robots can read it.”

Final Word? You need systems — not just content — to win in this new search landscape.

👉  Watch the webinar

🛠️  [Free Template] AI Search Engine Traffic Tracking

If you want to see exactly how much traffic ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews are sending – and which pages are earning that visibility – start with this free template! 

👉 Get the template

📚 How to Show Up in ChatGPT Results

Prefer to read a summary instead? Get all the best tips from the webinar, see how others are handing the shifts in traffic, plus a simple 30-day plan to start showing up in ChatGPT results: all in this blog post.

👉 Read the blog post

🤝 This week’s silo-smashing GTM reads

Share with a colleague and tear down those walls!

• How to show up in AI search results (StoryArb)
• How to optimize for AI search results in 2026 (Semrush)
• 42 Experts Name the Most Important Content Marketing Trends for 2026 (Content Marketing Institute)

🤝 How’d we do?