Hi there! 👋

No podcast this week—we’re taking a short break while we cook up something exciting. Look out for a fresh relaunch in the next few weeks!

In the meantime, I’ve been thinking a lot about data preparation. Ever since we dropped our new Advanced Analytics features, it’s been the hot topic in conversations with customers and partners exploring what’s now possible with Datasets.

It’s clear that data prep is more important than ever. But it’s also a new-ish concept for many Databox users—especially the non-analyst types.

If a non-techy like me can wrap my head around it, there’s hope for all of us. 🙂

Let’s dive in!

In this edition: 

• Why Data Prep Is the Secret to Better Insights
• Got a Data Challenge? Bring It On
• Partner Resource: Marketing Scorecards That Work
• Live DBUG: What’s Blocking Your Data From Being Usable?
• BI-as-a-Service: Get the Blueprint
• Silo-Smashing GTM Reads

🧰 Why Data Prep Is the Secret to Better Insights

Data preparation might sound technical, but it's the foundation of trustworthy insights. Before you can analyze or act on data, it needs to be accurate, complete, and structured in a way that actually supports decisions.

As Stephen Jeske, Content Strategist at MarketMuse, put it:

“Getting clean, useful data from your systems is the first step in the process. If the data isn’t accurate or complete, it won’t matter what reports or dashboards you build—your insights will be flawed.”

You heard it: flawed data = flawed insights.

Data preparation is the behind-the-scenes work of cleaning, transforming, and standardizing your data so it’s analysis-ready. It ensures your reports tell the real story—not a misleading one.

This concept might feel new or unfamiliar, especially if you picked Databox for its non-technical, approachable tools. But understanding data prep doesn’t require a data science degree (trust me 🙋‍♀️).

If you’re not sure where to start, we’ve broken it down in a clear 5-step framework—including how to use Databox to make it happen.

👉 Get the 5-Step Framework for Data Preparation

🌟 Got a Data Challenge? Bring It On

Have a question you've been trying to answer in your data but haven't been able to—or it requires clunky and manual workarounds?

Our new Advanced Analytics features are powerful, and we’re looking to stress-test them with real-world use cases.

👉  Simply reply to this email and tell us what questions you've been trying to answer with your data. We’ll review all submissions and select a few to solve. If yours is chosen, we’ll reach out for a few more details and send a video walkthrough when it’s complete.

You might even see it featured in the Databox Community!

(If we’re not able to feature your challenge this time, we’ll still follow up with helpful resources so you’re not left hanging.)

🌟 Featured Partner Resource: How to Build Marketing Scorecards That Actually Work

Want to turn weekly marketing reports into laser-focused action plans?

Devin Littlefield at MarketVantage, a Databox Solutions Partner and agency specializing in Internet Marketing solutions, takes us through marketing scorecards in this blog and video tutorial.

See exactly how to build visual scorecards that keep teams aligned, expose under-performing channels, and prove ROI in seconds. 

Check out the scorecards tutorial

📆  Live Data Discussion: What’s Blocking Your Data From Being Usable?

Despite having more tools than ever, most teams still struggle to turn raw data into action—fast enough to make a difference. In our latest survey, Time to Insight, we’re uncovering the top reasons why. 

Join us on June 20 for a live discussion with experts and peers. 

✅ Learn how top teams move faster with their data
✅ See what’s really slowing others down
✅ Walk away with ideas to accelerate your own insights

Take the Survey

Register for the Live Discussion

⚒️ BI-as-a-Service: Get the Blueprint

If you’re a RevOps pro, marketing agency, or consultant helping clients make sense of their data, it might be time to go beyond reporting—and into BI Services.

Our new guide walks through how agencies and consultants can partner with Databox to turn reporting from a cost center into a revenue stream.

What’s inside:

• Why BI Services are a strategic lever
• The BI market opportunity ($$$)
• How to price and position BI services

Get the BI Services Blueprint

🤝 This Week’s Silo-Smashing GTM Reads

Share with a colleague and tear down those walls!

• The Biggest Go-to-Market Challenges in 2025 (GTM Alliance)
• 2025 B2B GTM Strategy: Playbook to Build a Predictable Pipeline (vendedigital)
• RevOps Revolution – How B2B Companies Are Aligning for Growth (RevOps Revolution)

📣 How'd we do?